# Sample Empathy & Social Business Canvases
## Empathy Canvas β How to Think About Each Section
#### 1. How did I connect emotionally with my family?
Think about:
* Which family member affected you the most?
* Did you feel worry, hope, frustration, pride, or comfort?
* Was anything surprising or uncomfortable?
π *Focus on feelings, not facts.*
***
#### 2. What responsibilities did I see my family handle?
Think about:
* Who worked and how?
* Who took care of children, elders, or the household?
* What responsibilities started early in life?
π *Notice daily effort, not just jobs.*
***
#### 3. Socio-economic conditions that shaped this life
Think about:
* Income level and job security
* Access to school, healthcare, transport, technology
* Whether choices were limited or flexible
π *Describe conditions, not judgments.*
***
#### 4. What thoughts or worries did my family have?
Think about:
* What were they most anxious about?
* What were they hopeful for?
* What decisions felt risky?
π *Imagine what they talk about at night.*
***
#### 5. How did the family respond to challenges?
Think about:
* Did they adapt, struggle, support each other, or give up?
* Did money, community, or luck help?
* Were solutions short-term or long-term?
π *Focus on responses, not outcomes.*
***
#### 6. What pressures came from outside the family?
Think about:
* School systems, jobs, government, society
* Expectations, competition, discrimination, or instability
π *What was outside their control?*
***
#### 7. What emotions stood out during key moments?
Think about:
* Big events (illness, exams, job loss, success)
* Small moments (meals, celebrations, failures)
π *Real empathy lives in small moments.*
***
### π― Key Message for Students
> There are **no right or wrong answers**.\
> This canvas is about **observing, feeling, and reflecting**, not judging or fixing.
***
## How to Use the Social Business Canvas
***
### π§ Key Resources
**(What do we need to start?)**
Think about:
* People: skills, volunteers, mentors
* Money or materials
* Space, tools, permissions
β Ask yourself:
* What is the **minimum** we need to begin?
* What do we already have vs what we must arrange?
β Avoid:
* Listing everything you *wish* you had
***
### π§ Key Activities
**(What will we actually do?)**
Think about:
* The **main actions** your team will take
* What happens **first**, then **next**
β Ask yourself:
* If someone followed these steps, would they know what to do?
β Avoid:
* Vague words like *βhelpβ, βsupportβ, βimproveβ* without actions
***
### π Types of Intervention
**(How are we creating change?)**
Choose **one main type**:
* Product
* Service
* Campaign
* Workshop
* Policy idea
β Ask yourself:
* What form does our solution take in real life?
β Avoid:
* Selecting multiple types unless clearly needed
***
### π― Segments
#### Beneficiary β *Who is helped?*
Think about:
* Age group
* Location
* Specific problem they face
#### Customer / Supporter β *Who supports or pays?*
Think about:
* Schools, NGOs, donors, community, government
β Ask yourself:
* Who directly benefits?
* Who makes this possible?
β Avoid:
* Writing βeveryoneβ
***
### π‘ Value Proposition
**(Why does this matter?)**
#### Social Value
Think about:
* How does life improve for the beneficiary?
* What problem becomes smaller?
#### Impact Measure
Think about:
* What can be **observed or counted**?
* Attendance
* Health improvement
* Usage
* Behaviour change
β Ask yourself:
* How will we know this worked?
β Avoid:
* Big claims without proof
***
### π€ Partners
**(Who can help us?)**
Think about:
* NGOs
* Schools
* Community leaders
* Local businesses
* Government bodies
β Ask yourself:
* Whose support or permission is essential?
β Avoid:
* Listing partners just to sound impressive
***
### π£ Channels
**(How will we reach people?)**
Think about:
* Schools
* Community meetings
* Social media
* Events
* Word of mouth
β Ask yourself:
* Where do our beneficiaries already listen or gather?
β Avoid:
* Choosing channels you cannot realistically use
***
### Final Student Reminder
> This canvas is about **clear thinking, not perfect ideas**.\
> Simple, realistic plans are better than complex, unrealistic ones.
***
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